Privacy Policy — loonnews.com
Effective Date: April 23, 2026 Last Updated: April 23, 2026
This Privacy Policy explains how loonnews.com collects, uses, stores, shares, and protects information about visitors to our website. We are committed to protecting your privacy and handling any personal information we obtain with transparency, care, and respect for your rights.
By accessing or using loonnews.com, you consent to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue your use of this website.
Please read this policy carefully and in full. If you have any questions about how we handle your information, contact details are provided at the end of this document.
1. Who We Are
loonnews.com is an independently operated jewelry and fashion blog that publishes original editorial content on topics including jewelry styling, accessories, personal style, fashion trends, and related subjects. We are the data controller responsible for personal information collected through this website.
When this Privacy Policy refers to we, us, or our, it refers to the operators of loonnews.com.
2. Information We Collect
We collect two categories of information through the operation of this website: information you provide to us directly, and information collected automatically through your use of the website.
2a. Information You Provide Directly
If you contact us through our contact form or by email, we collect the information you choose to provide in that communication, which may include your name, email address, and the content of your message. We use this information solely for the purpose of responding to your enquiry and do not add it to any marketing list or share it with third parties without your consent.
If you subscribe to any newsletter or email update service we may offer, we collect your email address for the purpose of sending you the content you have requested. You may unsubscribe from any such communication at any time by following the unsubscribe instructions included in every email we send.
We do not operate an e-commerce function and do not collect payment information, billing addresses, or financial data of any kind through this website.
2b. Information Collected Automatically
When you visit loonnews.com, certain information is collected automatically through standard web technologies. This information is used to operate and improve the website and to support the delivery of advertising through Google AdSense. This automatically collected information may include:
Your Internet Protocol address, commonly known as your IP address, which is a numerical identifier assigned to your device by your internet service provider. Your IP address is used by web servers to deliver content to your device and may be logged for security and analytical purposes.
Your browser type and version, operating system, and device type, which help us understand how our content is accessed and ensure compatibility across different devices and browsers.
The pages you visit on loonnews.com, the order in which you visit them, the time and date of your visit, and the amount of time you spend on each page. This information helps us understand which content is most valuable to our readers and how to improve the overall experience of the website.
The website that referred you to loonnews.com, if applicable, meaning the website you were visiting immediately before arriving at ours.
Technical data about your internet connection, including the speed and type of connection used to access the website.
This automatically collected information is gathered through a combination of server logs, cookies, and third-party analytics and advertising services described in more detail in the sections below.
3. How We Use Your Information
We use the information we collect for the following purposes:
To operate and maintain loonnews.com and ensure that content is delivered correctly to your device. To understand how visitors interact with our content so that we can improve the quality, relevance, and organization of our blog. To respond to enquiries and communications sent to us through our contact channels. To comply with legal obligations that apply to the operation of this website. To support the delivery of relevant advertising through Google AdSense, as described in detail in Section 5 of this policy. To protect the security and integrity of the website and to detect and prevent fraudulent or harmful activity.
We do not use your information to make automated decisions that produce legal or similarly significant effects on you. We do not sell your personal information to any third party. We do not use your personal information for purposes beyond those described in this Privacy Policy without first seeking your consent.
4. Cookies and Tracking Technologies
loonnews.com uses cookies and similar tracking technologies to operate the website, analyze visitor behavior, and support the delivery of third-party advertising. This section explains what cookies are, which types of cookies we use, and how you can control them.
4a. What Cookies Are
Cookies are small text files that are placed on your device by a website when you visit it. They are stored in your browser and allow the website to recognize your device on subsequent visits and to remember certain information about your preferences and browsing activity. Cookies are widely used across the internet and perform a range of functions essential to modern web operation.
4b. Types of Cookies We Use
We use the following categories of cookies on loonnews.com:
Strictly Necessary Cookies. These cookies are essential for the basic operation of the website. They enable core functionality such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies and they cannot be disabled.
Analytical and Performance Cookies. These cookies collect information about how visitors use our website, including which pages are visited most frequently, how long visitors spend on each page, and whether visitors encounter any errors. This information is used in aggregate and anonymous form to help us improve the performance and user experience of the website. We may use Google Analytics or similar services for this purpose.
Advertising Cookies. These cookies are placed by Google AdSense and its advertising partners for the purpose of delivering advertisements that are relevant to your interests. They collect information about your browsing activity across this website and other websites to build a profile of your interests and to select advertisements accordingly. These cookies do not store directly personal information such as your name or email address, but they do store a unique identifier associated with your browser that allows advertising networks to recognize your device across different websites.
Third-Party Cookies. In addition to the cookies described above, third-party services embedded in or linked from this website may place their own cookies on your device. We do not control these cookies and they are governed by the privacy policies of the respective third parties.
4c. Managing and Controlling Cookies
You have the right to control which cookies are placed on your device. Most web browsers allow you to manage cookie preferences through the browser’s settings menu. Depending on your browser, you may be able to block all cookies, block only third-party cookies, delete existing cookies, or receive a notification when a cookie is being set.
Please be aware that disabling certain categories of cookies, particularly strictly necessary cookies, may affect the functionality of this website. Disabling advertising cookies will not prevent advertisements from appearing but will result in advertisements that are less tailored to your interests.
The following links provide guidance on managing cookies in the most widely used browsers:
Google Chrome: https://support.google.com/chrome/answer/95647 Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
5. Google AdSense and Third-Party Advertising
loonnews.com participates in the Google AdSense program, which allows Google LLC and its advertising partners to display advertisements on this website. This section provides detailed disclosure of how Google AdSense operates on this website and your rights in relation to it.
5a. How Google AdSense Works
Google AdSense serves advertisements on this website that are selected based on a combination of factors including the content of the page you are viewing and information collected about your browsing activity and interests. This process is called interest-based advertising or behavioral advertising, and it is designed to show you advertisements that are more relevant to you than randomly selected advertisements would be.
To deliver interest-based advertising, Google and its partners use cookies, web beacons, and similar technologies to collect information about your visits to this website and to other websites across the internet. This information is processed by Google to build an advertising profile associated with your browser or device, which is then used to select advertisements when you visit a website that participates in Google AdSense or the Google Display Network.
5b. Information Collected by Google for Advertising
The information that Google and its advertising partners may collect through the use of cookies and similar technologies on this website includes your IP address, your device and browser type, the pages you visit and the time you spend on them, your geographic location at a country or city level, your general interests and browsing behavior as inferred from your activity across websites that participate in Google’s advertising network, and demographic information inferred from your browsing behavior.
This information is collected and processed by Google in accordance with Google’s Privacy Policy, which is available at https://policies.google.com/privacy. We encourage you to read Google’s Privacy Policy to understand how Google collects, uses, and protects information gathered through its advertising services.
5c. Your Advertising Choices and Opt-Out Options
You have the right to opt out of interest-based advertising served by Google and other advertising networks. The following resources allow you to exercise this right:
Google Ad Settings, which allows you to review and adjust the interests associated with your Google account and to opt out of personalized advertising from Google: https://adssettings.google.com
The Network Advertising Initiative opt-out tool, which allows you to opt out of interest-based advertising from multiple participating advertising networks simultaneously: https://optout.networkadvertising.org
The Digital Advertising Alliance opt-out tool, which provides similar opt-out functionality for participating advertisers in the United States: https://optout.aboutads.info
The European Interactive Digital Advertising Alliance opt-out tool, for visitors in European countries: https://www.youronlinechoices.eu
Please note that opting out of interest-based advertising does not mean you will stop seeing advertisements on this website. It means that the advertisements you see will not be selected based on your inferred interests and browsing history, and may therefore be less relevant to you.
5d. Our Advertising Conduct
loonnews.com is committed to operating in full compliance with Google AdSense program policies. In accordance with those policies, we confirm the following:
All content published on this website is original, human-written editorial content produced in good faith for the genuine benefit of our readers. We do not publish content that is designed purely to attract advertising revenue without providing genuine value to visitors.
We do not click on advertisements displayed on our own website for any reason, including testing. We do not encourage, incentivize, or instruct our visitors to click on advertisements. We do not use any automated tool, bot, or other artificial means to generate clicks or impressions on advertisements displayed on this website.
We do not place advertisements in locations designed to deceive visitors into clicking on them accidentally, such as immediately adjacent to navigation elements or download buttons. Advertisements on this website are clearly identifiable as advertisements.
We do not misrepresent our traffic sources or engage in any practice designed to artificially inflate the number of visitors to this website.
6. Google Analytics
We may use Google Analytics, a web analytics service provided by Google LLC, to collect and analyze information about visitor behavior on this website. Google Analytics uses cookies to collect information including the pages you visit, the time and duration of your visit, and the website that referred you to ours. This information is transmitted to and stored by Google on servers which may be located outside your country of residence.
Google Analytics processes this data on our behalf to produce aggregated reports about visitor behavior that help us understand and improve our content and website. The information is not used to identify individual visitors personally.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
Google’s use of data collected through Google Analytics is governed by Google’s Privacy Policy at https://policies.google.com/privacy.
7. Third-Party Links
loonnews.com may contain links to third-party websites and resources. This Privacy Policy applies only to information collected by loonnews.com and does not apply to any third-party website you may access through a link on our website. Third-party websites have their own privacy policies and terms of use, which govern how they collect and use your information.
We are not responsible for the privacy practices or content of any third-party website and we encourage you to read the privacy policy of any website you visit through a link from our site.
8. Data Retention
We retain personal information only for as long as is necessary for the purposes for which it was collected or as required by applicable law. Information submitted through our contact form is retained only for as long as is necessary to respond to and resolve the relevant enquiry, after which it is deleted. Server logs containing IP addresses and access data are retained for a limited period for security and operational purposes and are then deleted or anonymized.
Information collected through cookies by Google AdSense and Google Analytics is retained in accordance with Google’s data retention policies, which are described in Google’s Privacy Policy.
9. Data Security
We take reasonable technical and organizational measures to protect the information we collect against unauthorized access, disclosure, alteration, and destruction. These measures include the use of secure server technology, restricted access to any personally identifiable information we hold, and regular review of our information collection and storage practices.
However, no method of transmission over the internet and no method of electronic storage is completely secure. While we take the protection of your information seriously, we cannot guarantee absolute security and we encourage you to take appropriate precautions when sharing personal information online.
10. Your Rights
Depending on your location and the applicable privacy laws in your jurisdiction, you may have certain rights in relation to the personal information we hold about you. These rights may include:
The right to access the personal information we hold about you and to receive a copy of that information. The right to request correction of any inaccurate or incomplete personal information we hold about you. The right to request deletion of personal information we hold about you in certain circumstances, sometimes referred to as the right to be forgotten. The right to object to the processing of your personal information in certain circumstances, including for the purposes of direct marketing. The right to withdraw consent to the processing of your personal information where processing is based on your consent, at any time and without affecting the lawfulness of processing carried out before the withdrawal. The right to lodge a complaint with a data protection authority in your jurisdiction if you believe that your rights have been violated.
To exercise any of these rights, please contact us using the contact details provided at the end of this policy. We will respond to all legitimate requests within a reasonable time and in accordance with applicable law. We may need to verify your identity before fulfilling certain requests.
11. Children’s Privacy
loonnews.com is intended for a general adult audience and is not directed at children under the age of thirteen. We do not knowingly collect personal information from children under the age of thirteen. If you are under the age of thirteen, please do not use this website or provide any personal information through it.
If you are a parent or guardian and you believe that your child has provided personal information to us through this website, please contact us immediately using the contact details provided below. We will take prompt steps to delete any such information from our records upon verification.
We comply with the Children’s Online Privacy Protection Act of 1998 and applicable international laws and regulations governing the online privacy of children.
12. International Visitors
loonnews.com is operated and accessible globally. If you are visiting this website from outside the country in which our servers are located, please be aware that your information may be transferred to, stored, and processed in a different country from where you reside. The data protection laws of that country may differ from those of your own country.
By using this website, you consent to the transfer of your information as described in this policy. Where applicable law requires specific safeguards for the transfer of personal information across borders, we will implement those safeguards in accordance with our legal obligations.
If you are located in the European Economic Area, the United Kingdom, or Switzerland, please note that any transfer of your personal information outside these regions will be conducted in accordance with applicable data protection law, including the General Data Protection Regulation where it applies.
13. California Privacy Rights
If you are a resident of California, you may have additional rights under the California Consumer Privacy Act of 2018 and its amendments, including the right to know what personal information is collected about you, the right to know whether your personal information is sold or disclosed and to whom, the right to opt out of the sale of your personal information, and the right to non-discrimination for exercising your privacy rights.
loonnews.com does not sell personal information as defined under California law. For any California-specific privacy enquiries or to exercise your California privacy rights, please contact us using the contact details provided below.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, in the services we use, or in applicable law. When we make changes, we will update the effective date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
If we make material changes to this policy that significantly affect how we handle your personal information, we will make reasonable efforts to notify visitors through a prominent notice on the website. Your continued use of loonnews.com following any changes to this Privacy Policy constitutes your acceptance of the revised policy.
15. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal information, please contact us through the contact details provided on our Contact page.
We take privacy enquiries seriously and aim to respond to all genuine requests within a reasonable time. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.